A welcome email for a fake natural skincare company. It contains two subject lines for A/B testing, and a snippet. Click the link below to see the spec email in full.
A spec promo email for Johnson's Baby.
Greengage Tree is a vegan burger joint and cafe. This is the full screen of their homepage. Click right to see more of the text.
Here, you can see a section of Greengage Tree's homepage. I wanted to make their core beliefs and reasons for being vegan stand out immediately.
This is a full screen screenshot of Greengage Tree's About Page. Click right to see some of the content up close.
This is the 'Our Story' section of Greengage Tree's about page. I wanted the tone to be colloquial, fun and innovative.
This is the 'Our Food' section of Greengage Tree's about page.
The Threadanthropist is a sustainable crafts business. This is the full screen of its about page. Click right to see some of the text up close.
This section is the beginning few paragraphs of the about page.
This section discusses the artist's sustainability initiatives in the crafts she uses.
This section talks about the artist's inspiration.
This is a Bloom & Wild spec product description. Their brand voice is light, cheerful and friendly. They often refer to their flowers as 'she' or 'her'.
This is a Bloom & Wild spec product description.
This is a spec product description for Bloom & Wild.
This is a spec product description for Thought Clothing. Their tone is calm, friendly and aspirational.
This is a spec product description for Lands' End.
This is a spec produc description for Lands' End.