Portfolio

Emails 

Green Leaf Spec Welcome Email
Green Leaf Spec Welcome Email

A welcome email for a fake natural skincare company. It contains two subject lines for A/B testing, and a snippet. Click the link below to see the spec email in full.

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Johnson's Baby Spec Email
Johnson's Baby Spec Email

A spec promo email for Johnson's Baby.

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Web Pages

Greengage Tree Homepage
Greengage Tree Homepage

Greengage Tree is a vegan burger joint and cafe. This is the full screen of their homepage. Click right to see more of the text.

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Greengage Tree Homepage Section
Greengage Tree Homepage Section

Here, you can see a section of Greengage Tree's homepage. I wanted to make their core beliefs and reasons for being vegan stand out immediately.

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Greengage Tree About Page
Greengage Tree About Page

This is a full screen screenshot of Greengage Tree's About Page. Click right to see some of the content up close.

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Greengage Tree Our Story
Greengage Tree Our Story

This is the 'Our Story' section of Greengage Tree's about page. I wanted the tone to be colloquial, fun and innovative.

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Greengage Tree Our Food
Greengage Tree Our Food

This is the 'Our Food' section of Greengage Tree's about page.

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The Threadanthropist About Page
The Threadanthropist About Page

The Threadanthropist is a sustainable crafts business. This is the full screen of its about page. Click right to see some of the text up close.

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The Threadanthropist About Page
The Threadanthropist About Page

This section is the beginning few paragraphs of the about page.

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The Threadanthropist Going Green
The Threadanthropist Going Green

This section discusses the artist's sustainability initiatives in the crafts she uses.

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The Threadanthropist Indian Influences
The Threadanthropist Indian Influences

This section talks about the artist's inspiration.

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Product Descriptions

Bloom & Wild Spec
Bloom & Wild Spec

This is a Bloom & Wild spec product description. Their brand voice is light, cheerful and friendly. They often refer to their flowers as 'she' or 'her'.

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Bloom & Wild Spec
Bloom & Wild Spec

This is a Bloom & Wild spec product description.

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Bloom & Wild Spec
Bloom & Wild Spec

This is a spec product description for Bloom & Wild.

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Thought Clothing Spec
Thought Clothing Spec

This is a spec product description for Thought Clothing. Their tone is calm, friendly and aspirational.

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Lands' End Spec
Lands' End Spec

This is a spec product description for Lands' End.

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Lands' End Spec
Lands' End Spec

This is a spec produc description for Lands' End.

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